Privacy Policy

Effective Date: October 13, 2026 Last Updated: October 13, 2026

1. Introduction

Superior Pools and Patios (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, submit a contact form, subscribe to our newsletter, or communicate with us about our services. By using our website, you acknowledge that you have had an opportunity to review this Privacy Policy. Where consent is required by law, we will seek that consent separately.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with our website. Information You Provide When you contact us, request a consultation or estimate, or subscribe to our newsletter, you may provide:

Name
Email address
Telephone number, if provided
Property address or project location, if provided
Information about your proposed pool, patio, or outdoor living project
Messages and other information you voluntarily submit through our forms or communications

Newsletter subscribers may provide their email address and any other information requested on the subscription form.

Information Collected Automatically

When you visit our website, we and our service providers may collect information about your device and browsing activity, including:

IP address and general location derived from that address
Browser type, operating system, and device information
Pages visited, referring websites, and links clicked
Time spent on pages and interactions with website content
Advertising interactions, campaign identifiers, and website conversion events
Cookie identifiers and similar online identifiers

The information collected depends on the technologies enabled on the website and your privacy settings.

3. How We Use Information

We may use personal information to: - Respond to inquiries, estimate requests, and consultation requests - Communicate with prospective and existing customers - Evaluate and coordinate proposed projects - Send newsletters, promotions, and other marketing emails to individuals as permitted by law - Manage newsletter subscriptions and honor unsubscribe requests - Operate, maintain, and improve our website - Understand visitor behavior and measure website performance - Measure advertising effectiveness and understand how visitors interact with our advertisements - Create or measure advertising audiences, including through remarketing where enabled - Detect fraudulent activity, maintain security, and protect our business - Comply with applicable legal obligations We will not process personal information for purposes materially incompatible with the purposes disclosed in this policy unless permitted by law or with any consent required by law.

4. Cookies, Analytics, and Advertising Technologies

Our website is intended to use Wix Analytics, Google Analytics, Meta Pixel, and Google Ads tracking technologies. Their operation depends on the final website configuration and applicable privacy choices. These technologies may use cookies, pixels, tags, and similar technologies to collect information about website visits, interactions, advertising campaigns, and conversions. ### Wix Analytics Wix Analytics may provide information about website traffic, visitor behavior, and site performance. The information available depends on the Wix services and settings enabled for the website. ### Google Analytics Google Analytics may collect information about how visitors use the website, including page views, interactions, device information, and online identifiers. This information may be used to understand traffic patterns and improve website performance. ### Meta Pixel Meta Pixel may collect information about visits and actions taken on the website, such as viewing pages or submitting forms, where those events are configured. This information may be used to measure advertising performance, build advertising audiences, or support remarketing on Meta platforms. ### Google Ads Tracking Google Ads tracking may measure advertising interactions and website conversions, such as inquiries or other actions configured for measurement. Where enabled, these technologies may support campaign optimization and remarketing. ### Information Shared With Advertising Platforms The use of analytics and advertising technologies may involve transmitting online identifiers, device information, browsing events, and related information to the applicable service providers. Depending on the configuration, applicable law, and your choices, this activity may constitute sharing or processing for targeted advertising under certain privacy laws, even when no money is exchanged for the information. We do not represent that every available tracking or advertising feature is enabled. The technologies actually operating on the website will depend on the site's configuration. ### Managing Cookies and Tracking You may be able to manage cookies through your browser settings and any privacy controls made available on our website. Browser controls may not disable every tracking technology or automatically communicate an opt-out preference recognized by every provider. Where applicable law requires consent before certain cookies or advertising technologies are used, those technologies should be configured accordingly. Please contact us using the information in Section 13 if you have questions about our tracking practices.

5. Newsletter and Marketing Emails

If you subscribe to our newsletter, we may use your email address to send company news, project inspiration, service information, promotions, and other marketing communications. We will obtain consent where required by applicable law and will honor requests to stop receiving marketing emails. You can unsubscribe by using the unsubscribe link in a marketing email or by contacting us directly. We may retain limited information necessary to record and honor your unsubscribe request and prevent future unwanted marketing communications. Unsubscribing from marketing emails does not necessarily stop non-promotional communications related to an inquiry or an existing customer relationship. We will not knowingly add an email address to our newsletter list without an appropriate basis to do so.

6. How We Share Information

We may disclose personal information in the following circumstances. ### Website and Technology Providers We may share information with providers that help us operate our website, forms, analytics, advertising, and email marketing services. These providers may process information on our behalf or in accordance with their own applicable terms and privacy policies. ### Analytics and Advertising Providers Information may be disclosed to Wix, Google, Meta, and their applicable service providers through the technologies described in Section 4. These companies may process information under their own privacy policies and terms. Depending on the applicable law and the configuration of these services, certain disclosures may be treated as sharing or processing for targeted advertising. ### Business Operations We may disclose information when reasonably necessary to respond to your inquiry, coordinate services you request, or manage our business operations. ### Legal Requirements and Business Transactions We may disclose information when required by law or legal process, or when reasonably necessary to protect our rights, property, or safety. Information may also be transferred in connection with a merger, acquisition, restructuring, or sale of business assets, subject to applicable law. We do not exchange personal information for money as a direct business practice. However, whether particular advertising-related disclosures qualify as a “sale” or “sharing” under a particular privacy law depends on the circumstances and the law's definitions.

7. Third-Party Websites and Services

Our website may link to third-party websites or use embedded or integrated third-party services. Those services may collect information directly from you or through your browser. We do not control the independent privacy practices of third parties. We encourage you to review their privacy policies: - [Google Privacy Policy](https://policies.google.com/privacy) - [Google Advertising Technologies](https://policies.google.com/technologies/ads) - [Meta Privacy Policy](https://www.facebook.com/privacy/policy/) - [Wix Privacy Policy](https://www.wix.com/about/privacy)

8. Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining newsletter subscriptions, managing customer relationships, measuring advertising, and meeting applicable legal obligations. Retention periods may vary according to the type of information, the purpose for which it was collected, and applicable requirements. We intend to use reasonable measures appropriate to our business and the information we handle to protect personal information. No method of electronic transmission or storage can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on your location, applicable law, and whether the law applies to our business, you may have rights concerning your personal information. These may include the right to: - Confirm whether we process certain personal information - Access or obtain a copy of certain personal information - Correct inaccuracies in personal information - Request deletion of certain personal information - Obtain certain information in a portable format - Opt out of certain targeted advertising, sales of personal information, or profiling activities - Appeal a decision concerning a privacy request where applicable law provides that right Some rights are subject to exceptions and limitations. ### Texas Residents The Texas Data Privacy and Security Act may provide applicable Texas residents with rights concerning access, correction, deletion, data portability, and certain advertising or data-processing practices. Its applicability depends on statutory requirements and exemptions, including the small-business exemption. If a privacy law applies to our business and your request, we will process your request in accordance with that law. To submit a privacy request, contact us using the details in Section 13. Please describe your request clearly. We may need to verify your identity or authority before responding. We will not discriminate against individuals for exercising privacy rights protected by applicable law.

10. Children's Privacy

Our website is intended for a general audience and is not directed toward children under 13. We do not knowingly collect personal information directly from children under 13 through our website. If you believe a child has submitted personal information to us, please contact us so we can review the situation and take appropriate action.

11. Email Marketing Compliance

Our marketing emails will be managed in accordance with applicable requirements. Commercial emails must use accurate sender information, avoid deceptive subject lines, include the required business mailing address and an effective unsubscribe mechanism, and honor opt-out requests within the time required by law. We will not use an unsubscribe request as permission to continue sending marketing emails. Limited processing necessary to maintain suppression records may continue where appropriate.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our business practices, website technologies, or applicable legal requirements. When we make changes, we will update the “Last Updated” date at the beginning of the policy. Where required, we will provide additional notice or obtain consent for material changes.

13. Contact Us

For questions about this Privacy Policy, requests concerning personal information, or concerns about our website's privacy practices, please contact:

Superior Pools and Patios

Email:** [Insert business contact email]

Telephone:** [Insert business telephone number]

Mailing Address:** [Insert business mailing address]

Please include “Privacy Request” in the subject line of email correspondence concerning your privacy rights.